Walmart Announces New Collaboration With Tween Brand Justice
In 2018, Justice launched an original series of graphic novels and toys called Ultra Squad designed to be empowering to tween girls; the book series was well received and is currently on its fourth volume. On July 10, 2006, Too Inc. completed its name change to Tween Brands, Inc., and began trading on the NYSE under the symbol, ‘TWB’. In February 2008, there were 582 Limited Too stores in 47 states and Puerto Rico as well as 25 franchised stores in the Middle East.
On February 17, 2015, Ascena Retail Group, Inc. announced that the Brothers brand would be discontinued due to poor sales and recognition. Justice later added more product lines in response to changing consumer tastes, including Justice Active inspired by athleisure trends, with products endorsed by Mackenzie Ziegler, as well as JoJo Siwa clothing and accessories. Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. From 1987 to 1995, the number of stores increased from two to 288 different retail locations. In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
FREEHOLD, NJ – Tween clothing brand Justice will shut down all of its locations, including eight stores in New Jersey, its parent company Ascena Retail Group announced Wednesday. Ascena acquired the Justice chain in 2009 to expand into the tween market. By fall 2019, the chain had 826 stores, and sales had declined slightly from the previous year. As the Justice brand changes hands, it is winding down all of its physical stores, which is expected to be finished in early 2021, according to a separate press release from Ascena emailed to Retail Dive. Ascena Retail Group Inc., the parent of tween clothing brand Justice, announced it will wind down all locations by early 2021, just a few months after shuttering 21 New Jersey stores.
(Then there was the shirt that came with an attached bright gold lamé bra top.) Yet, a majority of the clothes were of better quality than I expected. My twin girls, 11 years old, are sixth graders in their first year of middle school. They fit right into Justice’s prime age demographic, which is girls aged 6-16. Over the past few years, Justice has become a part of their lives.
Additional information about Bluestar Alliance can be found by visiting the corporate website, Ascena Retail Group, which filed for bankruptcy in July, has received a $90 million bid for Justice’s intellectual property and other brand assets and the assumption of some liabilities. With court approval expected today, the new owner will be Justice Brand Holdings, which was formed by brand management company Bluestar Alliance. In addition, Justice customers can continue to shop online through the holidays. Ascena sold the brand to Bluestar Alliance LLC at auction for around $90 million.