Walmart Is Carrying Tween Clothing Line Justice
The chain outsold the much larger Walmart and Target stores in the girls’ apparel category during the 4th quarter of 2011 and the 1st quarter of 2012. The remaining Justice stores will serve customers through the holidays and then will close early next year. New Albany-based tween retailer Justice has been sold as part of the bankruptcy case of its parent company, Ascena Retail Group. Like other apparel retailers with a heavy commitment to shopping malls, Ascena was grappling with declining foot traffic long before the coronavirus pandemic, which has led to an increase of retailers filing for bankruptcy. New Jersey-based Ascena, which also operates Lane Bryant, Catherines, Ann Taylor, Loft, Lou & Grey and Cacique, filed for bankruptcy Thursday with plans to shutter around 1,600 of the company’s 2,800 stores, according to court documents.
(Then there was the shirt that came with an attached bright gold lamé bra top.) Yet, a majority of the clothes were of better quality than I expected. My twin girls, 11 years old, are sixth graders in their first year of middle school. They fit right into Justice’s prime age demographic, which is girls aged 6-16. Over the past few years, Justice has become a part of their lives.
Tween clothing brand Justice will shutter all locations by early 2021, parent company Ascena Retail Group Inc. announced Wednesday. Justice closed its brick-and-mortar stores last year, but now with the brand’s return inside thousands of the nation’s top retailer locations, parents and kids can plan a back-to-school wardrobe. Walmart has announced a new partnership with tween clothing brand Justice, bringing its line of trendy designs to Walmart.com and in 2,400 Walmart stores. Justice was put on sale after then-parent and Ann Taylor/Loft owner Ascena Retail Group filed for bankruptcy in July. In 2012, Brothers clothing began being sold in several Justice stores.
In 2018, Justice launched an original series of graphic novels and toys called Ultra Squad designed to be empowering to tween girls; the book series was well received and is currently on its fourth volume. On July 10, 2006, Too Inc. completed its name change to Tween Brands, Inc., and began trading on the NYSE under the symbol, ‘TWB’. In February 2008, there were 582 Limited Too stores in 47 states and Puerto Rico as well as 25 franchised stores in the Middle East.
On February 17, 2015, Ascena Retail Group, Inc. announced that the Brothers brand would be discontinued due to poor sales and recognition. Justice later added more product lines in response to changing consumer tastes, including Justice Active inspired by athleisure trends, with products endorsed by Mackenzie Ziegler, as well as JoJo Siwa clothing and accessories. Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. From 1987 to 1995, the number of stores increased from two to 288 different retail locations. In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.